A one-day show that is crammed with keynote, mini-tradeshow, and breakout sessions? Liken it to speed-dating for ERP info. No depth, easy to hide behind a 3-minute elevator pitch, grab a business card and hustle on to the next victim, sorry, I meant customer. Wash, rinse, repeat. After about the third or fourth 'show' ISVs will drop like flies, having hit the major markets, never making more than a glancing contact with the grab bag style of collecting contacts, they won't be able to justify spending the money.
As a 90 Minder, this is great news for MOTM. As a Sage reseller, this is poor marketing. I'd rather they not have ANY in person Sage event and spend the funds on advertising (not just the AK airport), get interviews of Sage Execs on top business publications/broadcasts, have a heavy presence at market opportunity events like accounting and industry specific trade shows, run 1-2 training camps for college students and extension students, get behind some MBA programs and get some curriculum credits. Build the market by building familiarity, comfort with features and process, common knowledge in the workforce, and build a common brand name. This is what will bring in new sales, better sales and feed the pipeline for a long time for all of us, Sage and partner alike.