Putting aside John Shaver for a moment, I would agree with Wayne re: group marketing and collaboration efforts. I would extend that thought and suggest that the joint collaboration in the group has been done on the individual partner level vs the group as a whole.
That doesn't mean it can't happen though.
For example, on the marketing side, I have set a personal initiative to create a virtual conference for Spring next year with business-focused (ie, not product-focused) content. The intention is to line up vendors to subsidize the effort and line up partners to promote it (and drive attendees). I'm hoping that with something more concrete to rally around, more of the 90 Minds / OASIS members will express an interest.
Who knows though? It may be a bust but I am not going to let that stop me from testing it out.
To that end, tying together both Wayne and Jeff's thoughts, I think that these different, non-technical areas of the group have a chance to prosper but we need individuals to drive them forward.
It may move forward in fits and stops but, my guess here, it will move forward as the world of reselling evolves in the coming years.