Promised benefit = we host the webinar for the vendor member (based on level)
Issue: The vendor members have had a lot of problems using our tech day of event / very labor intensive, confusion on VM side about the type of session, very labor intensive to counsel them about what/how to present, amount of effort seems outside scope of original idea of giving them a platform (we can't become their marketing department).
Upside: We know exactly how many people attend, very easy for us to promote/gauge success
Alternatives:
1. We simply promote by including in a calendar and emailing to our members in the newsletter
Issue: we have no idea how many people attend, vendor members can easily claim ""no results""
Upside: we offload all the tech coordination and vendor uses what they are comfortable with
2. We start up a monthly member call where we review any news, vendors get a 10 minute speaking slot
Issue: Getting content for these calls monthly, keeping member engaged, potentially time consuming
Upside: We know exactly how many people attended, can record them and distribute
3. Podcast - similar to second option above but more pre-recorded
Issue: Time consuming to start, technically challenging, coordinating schedules
Upside: Is recorded and can be re-used
Other ideas:
- Create a blog post for the announced vendor member webinar, include in calendar
- Shelve webinars with next renewal and focus on live events
Any other ideas? This is a high value area for members and vendors and of all the options I think we want to have some way to measure the number of our members who attend or we face the issue of some vendor members claiming nobody came, etc.