To set up the ""formal alliance"", you should contact the Regional Growth Manager for your region (listed in the email).
Regarding ""same old, same old"" mentality, I think this is a bit more than that. The details haven't been completely released but it's my understanding if Sage proceeds with the plan, partners receive no margins. That's why I'm bringing it to attention.
Anyone that wants to take a shot at marketing CRM to the clients with my team can get out in front of this, control the process, built the trusted advisor role and possibly make some margins. If Sage does the work, they will control the process.