I like this approach. I think we want to promote the goal of 90 Minds as promoting consulting, not product sales, as its members main business focus. If we do, then we should encourage sponsoring vendors to help us put their product into a customer-market context.
I don't know exactly what this would look like. But I feel the result would be some document to help us ask prospect the relevant questions, and then result in
""Your firm does/needs A,B and C. You need some type of G or H. And you don't need S,T, or Q. Product 1 does A & B this way, and C in this way. It has G but not H. Product 2 does <examples here>, Based on this, we think you should first look into Product 1 instead of the better known Product 2.""
Of course it would never be this mechanical. But it sure beats, ""Product 1 sounds good and demos well.