There can be no doubt the primary interest software companies have in moving to the 'cloud' is all about making more money and lock in. And the media and sheeple are just blindly following:
http://news.cnet.com/8301-1001_3-57586521-92/dislike-adobes-creative-cloud-subscriptions-tough-beans/?tag=nl.e703&s_cid=e703&ttag=e703