With interest rates continuing to be low for the foreseeable future, this is really not the ideal time to be pushing subscription. I'm starting to consider the leasing route, especially for large installations that also need a replacement network and infrastructure. If their credit is reasonable, it's a much better business decision in most cases. Small companies and those that don't have stellar credit like the idea of subscription, because they don't have to write big checks or prepare financials for a financing company. I also only spec with Silver plans, because I can no longer sell the value of Gold and above.
I know I've been positive about subscription and 100c, but if I'm being a good, honest consultant, I need to recommend what's best for the customer and their business. That's not always obvious until you run the numbers, review their financial situation, and consider the tax consequences.