Be aware that demand for Sage CRM went haywire in 2020. Globally, sales of Sage CRM was up 26%, but in North America specifically, the uptick in NCA was >83%.
Why all of the sudden? Likely a combination of factors including:
- The GUMU™ for Sage 100 CRM (Advanced integration) certainly helped
- Sage NA did make an effort to talk more about Sage CRM to their channels last year. Timothy was great at this and will be missed.
- COVID was cause for many business owners to re-tool their systems, and come up with practical solutions to connect remote staff
- IMO many companies are actively seeking alternatives to SFDC
Regardless of the reasons for this massive swing, it is great news for the Sage community and only a sign of things to come. If you and your group were part of CRM's success last year - thanks. If you weren't - it is never too late. Sage CRM is not going anywhere and seems to be picking up in a big way.
Sincerely,
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Dan Cousins 416.233.3188
My CRM Manager
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