The episode of The Soul of Enterprise from Meeting Of The Minds is now available online.
- Historical in the subscription world, we were taught that there were like, three measures that you should have customer lifetime value, customer acquisition costs <g class="gr_ gr_53 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="53" data-gr-id="53">and</g> retention rates. So if customer lifetime value is higher than retention is <g class="gr_ gr_52 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep" id="52" data-gr-id="52">good</g> rate because you don't want to lose these customers. What would you say the key measurements are for a business owner to be looking at in this new subscription model?
- How would you recommend that smaller firms balance the need to maintain relationships with all of these customers who are now on a subscription?
- How do we go about thinking about this in a way that we don't get scared off or some customers going to rip us off line we're going to end up consuming all of our spending all of our effort on these guys and ignoring the other people?
- When you're in a subscription model, do you still go to that three pricing method?
- Do you have any other examples of maybe two companies that joined together to provide <g class="gr_ gr_66 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-del replaceWithoutSep" id="66" data-gr-id="66">a value</g> and then price it in in one of these subscription models?
- How do you explain this to customers?
https://www.thesoulofenterprise.com/tsoe/live-meeting-of-the-minds------------------------------
Wayne Schulz - Schulz Consulting - 860-516-8990
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