One management element out of this we can all take home: be sure we're measuring the right things.
My take on the history of these awards is that they grew out of the turn-of-century need to boost customer sales. However, the awards continued even as partner sizes grew and the motivating effect on the people selling declined. Add to that the steady rise of M&S as % of total, and then partners branching to multiple lines. Eventually the awards kept going to mostly the same, large partners (I don't understand what motivation Blytheco has win -- they are simple large).
Now Sage finds itself admitting that the share of its revenue from M&S is too big, and they can't move the sales dial because of it. Then they effectively say that they think partners don't affect renewal rates! So, tell me again just why they were rewarding M&S revenue in the awards?? Why bother with that as criteria at all?
How come they didn't have awards for highest cross-selling performance, since that is so important to them?
Further, they used to have the trips focused on a week spent mingling the elite performers. Why? I imagine originally it was because ""everybody did it"" (true), but after a couple, the SOTA/Sage execs discovered that they learned from the partners, partners learned that they could expand their thinking from the other partners, and the partners developed more emotional attachment to the execs and company, which helps get through rough patches later.
So they forgot all that, because they weren't measuring the right thing or focusing on the desired outcomes: new sales, cross-sales, and expanded learning and commitment between partners and Sage.
As Kless says, ""effectiveness before efficiency: measure the right things.""
It's been a reminder to me about whether I'm focused on the right measurements.