Hi everyone
Here are two proposals from Ron Baker. Please provide your feedback. Thanks!
Pricing on Purpose: From Time Spent to Value Created
Customers don't buy time; they buy value. Firms with a better understanding of value will have an enormous competitive advantage in attracting both customers and top talent.
Price is the marketing moment of truth. It's the number one driver of profitability, more so than cutting costs, increasing efficiency, or even customer acquisition. This session is designed to help firms price on purpose, developing a core competency in this essential skill. Pricing is an art, not a science. But it's also a skill, meaning the more you do it, the better you will get. As a result, your culture will become obsessed with value, not time spent.
Learning Objectives
- Understand the First and Second Law of pricing and how they influence your pricing decisions
- Developing and pricing options
- Learn how the anchoring and framing effects influence pricing
- Comprehend what and how people buy
- Learn the importance of price psychology
Who Should Attend
Any professional who is interested in being among the leaders in the profession moving away from the old business model of "We sell time," will find this presentation stimulating, dynamic, and thought-provoking.
Top Ten Pricing Lessons
The top lessons and principles I have learned about pricing since I began to implement it in my firm in 1989. What was the main motivation to move away from hourly billing and maintaining timesheets. What we did instead, and what were the consequences. Where the professions are today with respect to alternative pricing methods will also be discussed.
Learning Objectives
- Understand why pricing is driven by your firms strategy and positioning
- Why in the real world debits don't equal credits
- Learn that cost accounting is an opinion, but cash is fact
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Anne Sawyer
Executive Director
90 Minds Inc.
Sunset Beach CA
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