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Self-promotion posts

  • 1.  Self-promotion posts

    Posted 07-30-2019 14:55

    Hi

    We had a new member, Dan Cousins, that posted a piece introducing himself to the group and that included advertising a webinar he was promoting for his firm.  I removed the post and called him.  He's rewriting the piece and will repost it later. 

    Affiliate members pay for the right to advertise and consultant members do not.  Making the distinction between sharing information and advertising is topic we need to address, since at times it's confusing to the membership, and at times to me too.  We are currently running an experiment with advertising Peter Wolf's webinar in exchange for a commission on ticket sales.  I did explain to Dan that Peter is paying us for advertising, and it is an experiment.  The general membership does not know about that at this time.  We may decide to make a post about it. 

    In looking through our membership mentorship docs, we don't explain this distinction to new members.  So, before this becomes and issue, we need to get a clear sense of what we want to do and how to communicate this to the group.  We may end up not allowing any advertising from consultant members no matter how much they offer to pay us, we may find a compromise, we may encourage members to soft-peddle through their goods/services via there profile (you can link your website, LinkedIn profile, Facebook profile), we may create a marketing space for everyone (caution it may cut into Affiliate revenue), we may just handle it on a case by case basis, we may...

    "We are a networking group with a support line", to quote @Jerry Norman.  You build a reputation.  IMHO the best 'advertising', is to volunteer. Offer to host a webinar for our group, post consistent reliable information and share it for free, ask questions, be a part of the group, participate. 





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    Moira Goggin
    Executive Director
    90 Minds, Inc.
    ------------------------------


  • 2.  RE: Self-promotion posts

    Posted 07-30-2019 18:37
    As time passes, I think we have more of these sorts of "gray" in the promotions area. On thinking more about it, the sort of thing Cousins wanted to do is pretty close to the sort of information dispersal that Acu-connect is aiming at. I don't think we can sidestep it.

    This time, the stimulus came from a "supplier," but often they come from "buyer." We see now, with consultants asking, "anybody know how to ...?" It would be nice if we could capture these questions to create a list of those we've solved through our network.

    ------------------------------
    Jerry Norman
    President, 90 Minds
    Smartbridge Partners
    512.419.1444 x112
    ------------------------------



  • 3.  RE: Self-promotion posts

    Posted 07-31-2019 12:50

    We've also discussed a "Water Cooler" or "Blatant Self Promotion" community or other alternatives allowing members to self promote.

    The best self promotion as said above is to be helpful.



    ------------------------------
    Robert Wood
    Consultant
    90 Minds
    Ocala FL
    352-615-5898
    ------------------------------



  • 4.  RE: Self-promotion posts

    Posted 08-07-2019 14:28
    As dicussed at our last board meeting 8/1/19 we need each board member to weigh-in on this topic.  I have a membership meeting tomorrow and would appreciate the input today.  I'll share it with the membership committee to understand the boards direction and we should be able to formulate a plan.

    @Karen O'Lane @Alan Clark @Jim Woodhead
    ​​​

    ------------------------------
    Moira Goggin
    Executive Director
    90 Minds, Inc.
    ------------------------------



  • 5.  RE: Self-promotion posts

    Posted 08-07-2019 14:33

    I think we need to have a Community for self promotion and annoucements.  This might cost us some revenue but I think it is a part of membership.  It provides some value for affiliate and members.  This is different from a repeating ad that show on the website.

     

    My take.

     

    Jim Woodhead VP of Professional Services

     

    image001.png@01D39145.CE3B9AA0




     

    p: 800.627.9032 x125 | m: 619.990.3946

    e: jimw@dsdinc.com

    w: dsdinc.com

     



    ------Original Message------

    As dicussed at our last board meeting 8/1/19 we need each board member to weigh-in on this topic.  I have a membership meeting tomorrow and would appreciate the input today.  I'll share it with the membership committee to understand the boards direction and we should be able to formulate a plan.

    @Karen O'Lane @Alan Clark @Jim Woodhead
    ​​​

    ------------------------------
    Moira Goggin
    Executive Director
    90 Minds, Inc.
    ------------------------------


  • 6.  RE: Self-promotion posts

    Posted 08-07-2019 14:37
    I like the idea of an area where it's allowed.
    --

    Robert C. Wood  Consultant

    DDF Consulting Group, Inc.

    direct: 352.615.5898 | help desk: 888.289.2075

    RobertW@ddfcgi.com |  www.ddfcgi.com


    Eric Hoffer: "In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists."



    ------Original Message------

    I think we need to have a Community for self promotion and annoucements.  This might cost us some revenue but I think it is a part of membership.  It provides some value for affiliate and members.  This is different from a repeating ad that show on the website.

     

    My take.

     

    Jim Woodhead VP of Professional Services

     

    image001.png@01D39145.CE3B9AA0




     

    p: 800.627.9032 x125 | m: 619.990.3946

    e: jimw@dsdinc.com

    w: dsdinc.com

     





  • 7.  RE: Self-promotion posts

    Posted 08-07-2019 14:38
    ​I agree with a couple of points here.  I think we need to be careful about filling up the email threads with self-promotion.  If we are going to allow the "Peters" of the world to promote, we should probably include a blurb that indicates that it is a paid promotion so that the membership is aware of it.  I like the ability to have a room for self-promotion since some people may be interested in it, and membership without a lot of resource may need to be able to see what options are out there.  For now, I like what Robert said, "The best self promotion as said above is to be helpful.".

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    Alan Clark
    Eide Bailly, Inc.
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  • 8.  RE: Self-promotion posts

    Posted 08-07-2019 15:18
    I also like the idea of having a community for self-promotions and recommendations. How that gets differentiated from the paid advertisers will be a delicate balancing act. Would paid advertisers be allowed to post in this community also?

    If possible, it would be good to keep track of solutions found because of 90Minds. Just another reason to be a part of this group.

    ------------------------------
    Karen O'Lane
    Accounting Systems, Inc. (ASI)
    ------------------------------



  • 9.  RE: Self-promotion posts

    Posted 08-07-2019 19:39

    It looks like we have a consensus.  I prefer to restrict this to consultant members as Affiliates have their own space. My preference limit it to products that are already developed as opposed to 'would you buy this if I built it.'   The naming of the community will make all the difference in perception.  Suggest this will be a moderated community. Finally, this is a member only space not a place to tout someone elses products.   

     HL has a feature, "best answer," and it can be used for consumers of this community to understand how to vote their 'top choice'.  (and only replies to the original post are available to be marked as best answers within the thread, per HL)   

     My take - this will cut into Affiliate revenue.  Also, we'll need to think about the Master Developer community proposed by Alnoor.  IMHO members value those that build a reputation through generously helping with questions/issues.  

    I'll let you know the feedback from the membership committee tomorrow.



    ------------------------------
    Moira Goggin
    Executive Director
    90 Minds, Inc.
    ------------------------------



  • 10.  RE: Self-promotion posts

    Posted 08-08-2019 18:18

    We've concluded our membership meeting.  The original post in this thread was presented, in summary.  The boards consensus was shared (anonymously) in summary.  All in all, it was a lively discussion and interesting membership meeting.  

    All members of membership committee are strongly opposed to having a place for non-affiliate members to advertise/self-promote.

    Some highlights:
    "Affiliates pay to promote, why would you give that away, you'd loose affiliates, all of them."
    "A consultant member can join as both, an affiliate and consultant, if they want to advertise."
    "It's the membership committees responsibility to determine the type of membership - we should go back to the 'hybrid' members and make them affiliates if that's what they are"
    "Send out a simple FAQ to explain self-promotion vs. referral and open discussions"
    As Wayne said, we should decide what membership class a new application falls into, not the applicant.
    The cheaper consultant members is too

    My take – We made it clear to the affiliates they pay more for exclusive rights to advertise.  Majority of consultant members know that affiliates paid to advertise.  If we take away this exclusion, we will impact revenue. 

    Some ideas:
    Label the members by type using 'ribbon badge' - it would show on their profile.
    Send a 'complementary' member directory to members if requested (we may have some Calif Privacy and GDPR issue to review)
    Highlight 2 different member firms each week with a quick 'blog' on the 'main page' this is their 'ad' for the year.  Make it visable with and without a login.
    Post the directory of members and label their member types (this is part of the website update anyway)
    Update the membership materials and explain the different categories and rules and why.
    Publish an FAQ on what is self-promotion vs. ads, vs. referrals.





    ------------------------------
    Moira Goggin
    Executive Director
    90 Minds, Inc.
    ------------------------------



  • 11.  RE: Self-promotion posts

    Posted 08-08-2019 18:57
    Thank goodness for focus groups. Now I am swayed to the committee's way of thinking about this.

    ------------------------------
    Karen O'Lane
    Accounting Systems, Inc. (ASI)
    ------------------------------



  • 12.  RE: Self-promotion posts

    Posted 08-08-2019 22:06
    I'm OK with this. I do think consultants blatantly promoting posts is self-defeating. they should be clever about what they put in their profiles.
    Which raises a question about how they might surreptitiously put a link to a relevant website landing page into their post? 

    IMO, any member who wants to sell some product should pay A LOT of attention to how Alnoor does it. We all have a pretty good idea that we should contact him if we want ANY custom programming, right? But he doesn't directly promote that.

    ------------------------------
    Jerry Norman
    President, 90 Minds
    Smartbridge Partners
    512.419.1444 x112
    ------------------------------



  • 13.  RE: Self-promotion posts

    Posted 08-09-2019 13:57
    Excellent example, @Jerry Norman Alnoor is known for his work from his posts.  In addition, he has presented numerious class/session to 90 Minds and it is evident that he is very good at what he does, he shares it, and cares about helping other members.  He isn't selling Jerry, he's helping.

    I'll point out another example, I saw this yesterday Wells Fargo for Payment Management - Brian reply in summary - I've done this, it is an old solution, I'll share what I did with everyone, if you still need help, let me know.  It is a clear response to a request for help and he was completely open about the project. If he'd posted, we wrote this email me for details, it would still be technically 'okay' but this post was an exmaple of 'outstanding'. 

    @Karen O'Lane yes, I totally agree. 


    ​​​​

    ------------------------------
    Moira Goggin
    Executive Director
    90 Minds, Inc.
    ------------------------------