Wayne, although I don't disagree with the idea of building a business without margins, a few things:
We've studied this issue. The problem is without raising rates dramatically (and non-sage var's don't yet have to deal with this), there is enough gross profit in service only deals to cover, sales, marketing, administration expenses. It takes 9 hours to find one lead with telemarketing. 5 years ago, that was 3 hours. Health insurance doubles less than every 5 years.
Gas prices have more than doubled in 3.5 years. Food prices are up about 35%
Billing rates (or fixed fees, or whatever, in my mind, its still jiggering around cash for services) have remained fairly flat for something like 10 to 12 years.
Plus, with MAS specifically, the amount of services per client needed annually are tiny compared to other products. The product is fairly stable, customers tend to be smaller cheaper minded companies, and upgrades, are remarkably painless compared to other solutions (our typical NAV upgrade is like $100k in services)
The only thing that keeps Stephen's plane fueled up is all that maintenance revenue from these clients that probably on average spend less than $5,000/year with them. With support going away and a good chance at significantly reduced maintenance income, how do they...or we survive?
It's not about figuring out how to survive with no software income (unless you are a one man band with no retirement worries), its about figuring out which alternative vendor is the least of all evils, or what business you can get into that isn't accounting software that you can spool up an income.
Either that, or for your CPA types, getting back into the market for Controller/CFO positions, along with the other 15% or so real unemployed...
Am I wrong somewhere?