Sage made a number of strategic - and quite possibly fatal errors with respect to sage 100:
- Focussed on short-term revenue growth with very little long-term product strategy.
- Believed that Sage UK could mange the regions from afar with the same strategy working equally well in all regions.
- Failed to implement expiring registration keys at the same time they implemented mandatory recurring maintenance. This is perhaps Sage's biggest strategic mistake and has apparently been very difficult for them to correct.
- Alienated CPA firms
- Failed rebranding effort - gave up years of goodwill and did not reap any new user benefit (or I believe Sage would have talked about the results of the re-branding)
- Lost material numbers of recurring revenue installed base (from an estimated high of possibly 50,000 to their claimed 17,000 Sage 100) largely due to nickle and diming them on changes to maintenance (grandfathering, price hikes).
- They marginalized the channel which in turn caused virtually all partners to actively diversify away from Sage.
- With the channel marginalized and demotivated - Sage created a series of ""sell around"" policies for subscriptions for 100c and Payroll which were poorly executed (fax forms, franken-spreadsheet order forms)
- Wrongly concluded that mid-market ERP ( Sage 100, 300, 500 ) could be managed and sold semi-directly.
- Continued to plunge headlong into bolting-on third party or Sage products despite feedback that the strategy was not working to produce material sales (once the low-hanging fruit or ""would have bought anyhow"" customers were sold).
- Failed to create a market strategy that focussed on customer benefit and instead focussed on revenue growth through indirect or direct price increases (see the story about the Goose that laid the golden eggs).
-Completely fumbled Sage Payment Solutions to the point where smaller competitors appear to have eaten most of Sage's lunch.