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Sage flows into new brnding

  • 1.  Sage flows into new brnding

    Posted 04-27-2022 10:06
    Edited by Wayne Schulz 04-27-2022 10:05


    Sage has unveiled a new look and feel to its branding. The rebrand includes a new logo and several announcements that continue the evolution of Sage that Steve Hare, CEO, has driven over the last few years. This is not a revolutionary change. The new Sage logo capitalises the first letter and uses a flowing font that is software. Enterprise Times spoke to Steve Hare, CEO of Sage, about the change.

    He explained: "This change really is about how we show up for customers. It's about how we extend what we've always done, and in terms of service and software. Making it more and more digital in the way that people want to operate their businesses, they want it more automated, they (want) more things to just happen naturally and they also want that human touch."

    Alongside the change of logo, Sage also announced the Sage Membership Masterclass, new sponsorships and new digital network services, including a new offering: Accounting and Compliance as a Service ACaaS. It will also begin a new advertising campaign that features real Sage customers.

    Full story at Enterprise Times


    ------------------------------
    Wayne Schulz
    wayne@s-consult.com
    Schulz Consulting
    (860) 516-8990
    Moodus, CT
    ------------------------------


  • 2.  RE: Sage flows into new brnding

    Posted 04-27-2022 10:09
    This leaked out earlier via an unlisted YouTube video though I've been holding onto it since being "reminded" by a Sage person that this is all highly confidential...

    Now that it's published it is public.

    I imagine that Sage will roll the same logo and related offering out globally but I don't know for sure.

    I did not read anything about the renaming of products.

    ------------------------------
    Wayne Schulz
    wayne@s-consult.com
    Schulz Consulting
    (860) 516-8990
    Moodus, CT
    ------------------------------



  • 3.  RE: Sage flows into new brnding

    Posted 04-27-2022 10:35
    Sage is a marketing organization that sells / licenses software (and begrudgingly does maintenance on their products too).
    A true tech company has a focus on the tech... but Sage focuses on the "branding".
    *eyeroll*

    ------------------------------
    Kevin Moyes
    Technical Systems Analyst
    Munjal White Consulting Co.
    ------------------------------



  • 4.  RE: Sage flows into new brnding

    Posted 04-27-2022 11:49
    Thanks @Wayne Schulz for the You Tube link!  After watching, I understand why you received a "reminder" from Sage.  Can't wait for the HR enhancement to be integrated with PR.  Guess I will put out a position opening ad for the BLS WHQ call center.  I have a gut feeling that licenses are going to fly out the door now that the logo has changed.   Operators will be standing by!!
    ​

    ------------------------------
    Jeff Schwenk
    Bottomline Software, Inc.
    ------------------------------

    Original Message


  • 5.  RE: Sage flows into new brnding

    Posted 04-27-2022 11:52
    Not that I will be there, but would be a great break out session at MOTM.

    ------------------------------
    Jeff Schwenk
    Bottomline Software, Inc.
    ------------------------------

    Original Message


  • 6.  RE: Sage flows into new brnding

    Posted 04-27-2022 12:13
    I think Sage 100 customers deserve to know what percentage of their "maintenance" goes into "maintaining" Sage's logos...

    ------------------------------
    Phil McIntosh
    President
    Friendly Systems, Inc.
    ------------------------------

    Original Message


  • 7.  RE: Sage flows into new brnding

    Posted 04-27-2022 13:58
    @Jeff Schwenk - Half the people from Sage who are at the meeting would be completely surprised to learn that there's a new logo.​

    ------------------------------
    Wayne Schulz
    wayne@s-consult.com
    Schulz Consulting
    (860) 516-8990
    Moodus, CT
    ------------------------------

    Original Message


  • 8.  RE: Sage flows into new brnding

    Posted 04-27-2022 15:22
    @Wayne Schulz - Maybe they should sign up for your newsletter so they know wheat is going on??  Or join 90M to be in the know!!!!​

    ------------------------------
    Jeff Schwenk
    Bottomline Software, Inc.
    ------------------------------

    Original Message


  • 9.  RE: Sage flows into new brnding

    Posted 04-28-2022 11:32
    Full press release ( 4/28/22 ) - Sage refreshes brand to reflect the changing needs of its customers

    ------------------------------
    Wayne Schulz
    wayne@s-consult.com
    Schulz Consulting
    (860) 516-8990
    Moodus, CT
    ------------------------------



  • 10.  RE: Sage flows into new brnding

    Posted 04-28-2022 13:19
    From the presser - The refreshed Sage brand reflects the simplicity, flow, and confidence that Sage can give to customers.........

    I wonder if this applies to all software lines AND to resellers as well???


    ------------------------------
    Jeff Schwenk
    Bottomline Software, Inc.
    ------------------------------

    Original Message


  • 11.  RE: Sage flows into new brnding

    Posted 04-29-2022 08:27
    "Official Sponsor of the Rugby World Cup".

    ------------------------------
    Madeline Stefanou
    RKL eSolutions, LLC
    ------------------------------

    Original Message


  • 12.  RE: Sage flows into new brnding

    Posted 04-29-2022 09:05
    Almost time to prepare three envelopes?

    ------------------------------
    Wayne Schulz
    wayne@s-consult.com
    Schulz Consulting
    (860) 516-8990
    Moodus, CT
    ------------------------------

    Original Message


  • 13.  RE: Sage flows into new brnding

    Posted 05-01-2022 12:34
    New look of the KB.



    ------------------------------
    Jeff Schwenk
    Bottomline Software, Inc.
    ------------------------------

    Original Message


  • 14.  RE: Sage flows into new brnding

    Posted 05-04-2022 09:01
      |   view attached
    Sage City Too!

    ------------------------------
    Madeline Stefanou
    RKL eSolutions, LLC
    ------------------------------



  • 15.  RE: Sage flows into new brnding

    Posted 05-04-2022 13:13
    Edited by John Hoyt 05-04-2022 13:13
    The joke going around among the competition is that the "g" looks like an "S" so it stands for Self Addressed Stamped Envelope. For new branding and a new logo, you never want to leave yourself open to that interpretation. If that's not Marketing 101, it's soon after that.

    They may have had better results submitting the requirements to www.designcrowd.com. (Did I mention I don't like it?)

    ------------------------------
    John Hoyt, Co-Founder
    Next Level Manufacturing Consulting Group
    johnh@nextlevelMCG.com
    ------------------------------

    Original Message


  • 16.  RE: Sage flows into new brnding

    Posted 05-04-2022 13:20
    What font are they using?  Looks like San Train Car Graffiti.

    ------------------------------
    Doug Higgs
    Midwest Commerce Solutions, Inc
    (312) 315-0960
    Chauffeur, Chef, and Personal Assistant to Sprinkles
    ------------------------------

    Original Message


  • 17.  RE: Sage flows into new brnding

    Posted 05-04-2022 13:55
    When I first saw the font, I thought "candy shop" and now that's all I can see.

    ------------------------------
    Paul Ziliak
    co-f0under
    xkzero
    847-416-2009

    www.xkzero.com
    ------------------------------

    Original Message


  • 18.  RE: Sage flows into new brnding

    Posted 05-04-2022 13:21
    Maybe they just didn't know how to spell SAAS...

    ------------------------------
    Phil McIntosh
    President
    Friendly Systems, Inc.
    ------------------------------

    Original Message


  • 19.  RE: Sage flows into new brnding

    Posted 05-04-2022 13:40
    I keep telling myself it could have been a lot worse. Imagine if they renamed the products once again? 

    Never forget the boneheaded logic that led  Sage to think "let's take away these brands that people identify with .... and lets just call them all Sage and stick a number after them". It seems like all that happened is "cutting off their nose to spite their face" .. 

    Followed closely by "let's call it Sage 100 and then add cloud to the end".... this was a branding exercise that nearly everyone at Sage seemed embarrassed by and unable to explain the logic.

    ------------------------------
    Wayne Schulz
    wayne@s-consult.com
    Schulz Consulting
    (860) 516-8990
    Moodus, CT
    ------------------------------

    Original Message


  • 20.  RE: Sage flows into new brnding

    Posted 05-04-2022 14:54


    ------------------------------
    Kevin Moyes
    Technical Systems Analyst
    Munjal White Consulting Co.
    ------------------------------

    Original Message


  • 21.  RE: Sage flows into new brnding

    Posted 05-04-2022 15:13
    Hmmm - "SASE" - @Wayne Schulz is that the new envelope type created when the exec leaves them behind on the last day??

    ​

    ------------------------------
    Jeff Schwenk
    Bottomline Software, Inc.
    ------------------------------

    Original Message


  • 22.  RE: Sage flows into new brnding

    Posted 05-05-2022 09:45
    Envelope 1 - Blame your predecessor ( replace people appointed by the former administration)
    Envelope 2 - Reorganize ( new logo )
    Envelope 3 - Prepare 3 envelopes

    ------------------------------
    Wayne Schulz
    wayne@s-consult.com
    Schulz Consulting
    (860) 516-8990
    Moodus, CT
    ------------------------------

    Original Message


  • 23.  RE: Sage flows into new brnding

    Posted 05-05-2022 07:07
    Changing Peachtree to Sage 50 HAD to have resulted in lost revenue.  You are a little business, you go to Best Buy to get some software, and your buddy suggested Peachtree.  Hm, they don't seem to have it.  You ask, and they say no, we don't carry Peachtree.  But here's a nice Quicken you can have...

    ------------------------------
    Beth Bowers
    Mom to Peanut, ChiChi, Canton, Cagney and Daisy (I miss you, Sammy)
    Tennessee Software Solutions
    (269) 358-0989
    ------------------------------

    Original Message


  • 24.  RE: Sage flows into new brnding

    Posted 05-05-2022 12:43
    That was my first reaction too, but I made the leap to "Sassy".  Someone else in my office suggested the S and g are actually dollar signs.  It definitely has a face that only a mother could love.

    ------------------------------
    Brian Kelly
    Accounting Systems, Inc. (ASI)
    ------------------------------

    Original Message


  • 25.  RE: Sage flows into new brnding

    Posted 05-05-2022 15:24
    I love this thread so much.  If I ever rebrand - your all hired!

    ------------------------------
    Anne Sawyer
    Executive Director
    90 Minds, Inc.
    ------------------------------

    Original Message


  • 26.  RE: Sage flows into new brnding

    Posted 05-05-2022 15:45
    @Anne Sawyer I think our advice would be "DON'T!"​

    ------------------------------
    Phil McIntosh
    President
    Friendly Systems, Inc.
    ------------------------------

    Original Message


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