When we launched Sage Business Cloud in 2017, we realigned the naming of our products behind the benefit they provided to our customers through descriptive naming. The purpose of this program was to provide simplicity for customers by helping them to quickly understand the capabilities and benefits of the solutions we provide.
Listening to feedback from customers and partners, we have learned that the name Sage Business Cloud Enterprise Management isn't always appropriate or clear for customers, as it is not reflective of the market and segment this product services so well. We were very grateful to so many of you for your candor when we were together at the Sage Enterprise Management Partner Summit in Dubai in April. Some of you also shared that Sage Business Cloud Enterprise Management is not easy nomenclature to use within go-to-market activity, events and lead generation marketing, with teams beginning to use the abbreviated term 'Sage EM' instead.
Your feedback and the results of our research were compelling and provided us with the data we needed to make the decision to return to 'Sage X3' as the name for the product. We're aware that there is still a lot of brand recognition for 'X3' and we see that in things like search queries, so our decision was to return to this name, rather than adopt a new name.
We'll do our best to minimise any confusion – and with you, of course, we want to reassure our customers that there will be no disruption to their use of the solution, whether they are using it on premise, in the cloud or in a hybrid deployment. We hope that by making this change you appreciate the weight your counsel has here at Sage, and that we are laser focused on working in partnership with you to drive the success of this important product.
Next steps
We'll be working to transition the name back over the coming months with all efforts completed by the start of FY20 in October. We will also support you, our partners, to make the change. The Partner team will collaborate with you to understand what support you need from us here at Sage. In the coming weeks I will also be inviting you to a Sage X3 Partner 'All-Hands' call where we can work through the detail of this program together to ensure we are set up for success.
In the meantime, should you have any questions, please direct these to your Partner Account Manager who can support you.
As always, thank you for your ongoing partnership.
Sincerely,
Jennifer
Jennifer Warawa
Executive Vice President - Partners, Accountants & Alliances
Sage
------------------------------
Moira Goggin
Chismet Consulting Corp.
Long Beach CA
------------------------------