Some of you may have already seen this on Facebook - it's making the rounds. I think it's a great, concise summary of some of the more powerful pricing strategies and it's backstopped by the real-world example of Starbucks.
For anyone that has adopted a fixed price sales model, there are some excellent strategies that you can apply easily.
Give it a read and let me know what you think!
6 psychological tactics behind the Starbucks menu - Kent Hendricks
| Kent Hendricks |
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| 6 psychological tactics behind the Starbucks menu - Kent Hendricks |
| The menu at Starbucks is designed with one thing in mind: to make you feel better about buying coffee at Starbucks. And it doesn't hurt if it gets you to spend a little more-while making you feel like you spend less. There are lots of ways Starbucks gets you to do this. |
| View this on Kent Hendricks > |
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Peter Wolf
Azamba Consulting Group
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