That's exactly how it worked on Hotmail. You can have up to 5 alias accounts. I'm pretty sure this is the same engine as Hotmail, just a new skin.
Not that that is bad. The spam filter is excellent and the later iterations worked plenty well. Plus you can embed it in your local outlook with the Hotmail plugin (which I guess they'll have to rename Outlook)
Now MS has do to some brand consolidation (and I know its in the works).
You have Live, Hotmail, Office, Skydrive, MSN etc. Apple has many fewer 'brands' for many services. I think they have to pick an overall name, and not have it be 'Live.'
Perhaps like Apple based everything around 'I', make it all around 'X' since the Xbox has done a very good job at creating an entity that is sticking.
From:
do-not-reply@socialcast.com [mailto:
do-not-reply@socialcast.com] On Behalf Of Wayne Schulz Sent: Tuesday, July 31, 2012 4:27 PM To: Mark Chinsky Subject: Re: [90 Minds Consulting Group] Microsoft Did the Impossible: The New Hotmail Is Fantastic