I think this is here to stay ( customers going direct ). We really have no way to know exactly how these contacts happen. I'd guess that a large percent are customers responding to emails or web searches. In return, the ISV calls the company to answer questions, etc.
My personal belief is that I need to adjust to low/no margin and build my access agreements accordingly.
For example, I have a customer who approached me last night to "sit in" on a Beanworks demo. Their access agreement lapsed so for me to do that it would be prepaid or they'd have to renew. In a low/no margin world these types of "courtesy" meetings we previously may have done for free will go away unless the customer is on an agreement directly with us.
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Wayne Schulz - Schulz Consulting - 860-516-8990
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