I am curious as to why Sage thought it necessary to implement a program like this. Sage 100 and 300 are not "strategic" products in the portfolio. As a partner driven organization, it would appear that they have a field team (a.k.a. partners) who could utilize Sage resources on an as needed basis for at risk implementations or introduce Sage resources as part of the go-live process for post implementation support and nurturing.
When I was actively selling product I would often bring in publisher resources during an "at-risk" sales engagement to increase my credibility or ask them to call the prospect to go fishing for information as to why we were not getting the traction we expected. This only worked when I had a good CSM who understood the product and developed a trust relationship with our team. When the publisher injected themselves into the sales cycle without our knowledge it almost always backfired. The customer would call and say things like "Why are they calling me?" or "Is there something going on at I-BN?"
If the program goals are as stated, the program should have been developed with the BPAC and not by Sage without partner involvement. I think introducing a CSM in a project kickoff meeting as our dedicated Sage resource could increase partner credibility. Similarly the CSM could be brought in during a go-live decision meeting as a standard part of the transition process and as a way to keep Sage informed and the client feeling special. A true partnership would have VARs feeling like the CSM is an asset that can help during the early engagement and the communication could help the team later on during an expansion or upgrade cycle.
Unfortunately, as much as we would like projects to run on a 30, 60 and 90 day schedule, reality is that they do not. Whether it is that projects of different size and scope run at different paces, the client has a business issue that delays the project or a client can move really fast due to some external urgency, setting calls on a # of days basis is a recipe for failure.
IMHO - This program was developed in a conference room and will not last.
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Gary Feldman
Principal
I-Business Network
Marietta GA
16786270646
http://www-i-bn.net------------------------------