@DawnAnastasi - While I agree that everyone has choices, human nature doesn't bear out your position.
Imagine if your car dealer told you that you had free oil changes for life. Your best friend in the world could open up an oil change facility across the street from your house and charge a fair rate for an oil change.
Most people in that situation will go to the dealer and try to avoid looking their friend in the eye. In fact, it may create feelings of resentment towards the friend for putting them in that position.