I just thought of something. I'm sure this has been discussed somewhere, but now I understand why Microsoft created Windows 8.
They know that the PC/Laptop market is stagnant. They've watched while a company they used to kick around, Apple, has grown significantly larger and more profitable then they, mostly because of the cell phone and tablet market that they reinvented.
Microsoft has basically blown those two markets and even their rival Google, has beaten them with an OS that's very clone like of IOS, with some better and some worse features. The only reason Android made the inroads it did was Apple's stupid decision to go exclusive with AT&T for so long.
Almost all computer users (80 to 85%) use Windows daily worldwide. I bet they make the Windows 8 upgrades permanently alot less expensive than Windows 7 to get people to move as quickly as possible. It might even make sense to practically give it away.
By getting people used to the 'metro interface' (which I know the name is changing) on their desktop, will, in Microsoft's hopes, get them to identify with a Windows Phone 8 and Windows Surface/Windows 8 tablet.
I have to say its a pretty good idea. Most people say Metro, even back to its roots on the Zune, is quite fresh and useful. Android is like a bit over complicated IOS and IOS is getting dated and reminds me of Windows 3.1 (and alot of our clueless Windows 7 clients) with icons plastered all over the desktop.
In addition, if a developer can write an app once and have it run on a phone, tablet, PC, laptop and Xbox, that's pretty powerful compared to the multiple platforms today. That's why HTML/Javascript is so popular, but it just doesn't have the performance and fluidity of native apps.
I have to say, I think its bold, and history will say whether it was genius or a failure, but I can't think of any other direction or move for Microsoft to make given the hole they have dug for themselves.
Thoughts?