I agree that it's not really ""free"". I was more responding to your suggestion that you need to include an option on every upgrade proposal because of the included licenses.
Regarding the general approach on installing this, my personal opinion is ... if you aren't prepared to have the conversation about CRM benefits / customer need for CRM, I wouldn't install it because then it becomes your responsibility.
As @ThereseLogeais states, that's why a lot of folks don't install it. They aren't ready for it and they don't choose to partner.
I ""grew up"" in the Accpac channel since 1992. Most folks know me there, they know what Azamba does, but for some reason, most Accpac partners choose to either a) not do anything with CRM or b) try to do it themselves (with mixed results).
The Accpac culture was certainly different than the MAS world. On the Accpac side, the CEO beat into everyone's heads that CRM was their entitlement so (my personal opinion here) I think a lot of folks see it as their $$$$ for whenver they want to grab it. So they let it linger and shrink, shrink, shrink.
Not all are like this but a good chunk of them approach it this way.