One thing we are coming to the conclusion of is that if you handle multiple products or types of products it makes sense to have separate websites for each, cross linked back to a parent. If I'm shopping for a cloud solution, I won't think of Arxis much if cloud is listed under some 'products offered' sub menu vs. a completely 100% focused site.
We are thinking of revamping our cfbs website into multiple minisites for each major product line such as Microsoft Dynamics, SAP, Epicor, Systems Engineering etc.
It's alot of work/money but I think we'll get less bounces. We get alot of traffic to our home page but people don't spend enough time on the site.
@WayneSchulz Since you only do MAS90, your site is 100% focused and I think you get better results per visitor because of that.