General Consultant Discussion

I need your help! I'm developing an additional website for our EverSafe! product. The primary website is currently: www.disaster-recovery-services.net The purpose of the current site is to accurately convey the key information about the solution in both concise 'executive' form as well as offer deeper dive demonstrations and information for more technical folks. At the same time I want to rank well on google for those looking for something like this. So far the site isn't doing that and I don't think it ever will. Unless you are a large consumer name (like carbonite for example), creating a website that is visually attractive & informative, that ALSO ranks very highly is near impossible. We need to create an additional search engine friendly site but I need to figure out what terms people would use to look for this. And that's where my dilemma is because its a fairly new concept that few people are familiar with. For now, I think I need to target internal IT folks at companies that have such a person. Since you are all somewhat IT centric I'd like to do a mini 'focus group' in this post and get an idea of what phrase would you use in google? Just take a moment to look at the 3 minute video on the existing site to see what it does and just reply with the top 2 or 3 phrases you think you'd use in google if you were looking for something like this. For example: 1) server failover 2) Cloud replication etc, etc. I need to pick keywords to optimize for and its really hard getting into other peoples minds. Thanks in advance!

System crash Disk failure Bad backup System failure Can't restore backup Online backup Cloud backup Off-site backup Redundant backup Secondary backup Alternative to Carbonite Alternative to on-site backup

Thats @WayneSchulz , one of the continuing problems I have is that what I'm selling is not really backup. Yes it backs up your data on-site and in the cloud, but so do scores of other systems. And we probably cost more than a number of them. The difference is our solution guarantees no downtime regardless of what happens. Thus my dilemma

Let me add this, as I don't think most people would pro-actively look for this until AFTER, they had a problem of extended down time. If you had a client who's MAS90 database got blown away due to human error, hard disk crash, or flood, and it took say many days or weeks to get back up (even if significant data wasn't lost), and it was an 'excruciating' experience to go through, what would you search for?

Recover hard drive hard drive crash server crash No downtime? Wow! You're right. It's not something most people will look for in a proactive way. Very rarely does someone begin a backup regimen unless they lose data once. And certainly not a redundant backup.

I had a customer who had this exact problem. I don't think your primary target in those cases is the IT staff. What IT staff queries ""how to prevent another backup F**** up?"". I think your target is the owner or CFO. Selling this service is a lot like shingling your roof - until the water is coming in who needs it?

Yea wayne, I definitely am also marketing to CEO's but I think when they decide they need this, they then punt it back to the IT person to come up with options versus searching themselves. Maybe in another 10 or 20 years as the more IT savvy CEO's take over

I think it's a losing battle to target the IT folks online. They all know everything. The people you can hook -- with something similar to http://www.s-consult.com/schulz1.htm are the owners and manager (employees are probably not looking). What's good about long form narrative is you can work each keyword in about 10x over and it's fairly natural. .02

Maybe the owners go back to the IT but think about it. If they've suffered a data loss the IT people screwed up (or at least the owner thinks so). long form posts like ""Did my IT person screw up my backup"" (or similar) will probably get some mileage.

It's definitely a thought to have IN ADDITION to traditional pages. It's suprising how many IT folks, at the level of SMB's don't know this solution exists. And if they do, there are only a limited number of sources they can buy directly from since they aren't resellers. I could always build pages with competitors names in it to pick up those types looking for the very few true competitors (probably only 3 or 4). To me, 'server failover' still keeps coming to mind

Great blog post for sure. I have to be careful though as if IT people also hit my site, they could get offended by that title/angle

Make it be a separate page - separate domain. This stuff is so cheap that your biggest expense is really your time writing and rewriting the copy.