If Stephen's compensation is under $750k per year, the business isn't performing as it should, even in this economy.
Rebranding costs Sage less than investing in the product and it might produce just as much incremental revenue. It's a good short-term strategy. Look, Pascal has been sent over to put the North America house in order. The rebanding is just a first step of ""this is how we do it in Europe."" Watch for more to come.
The larger risk to resellers in NA is Europe. If Europe continues to weaken, watch for Sage to exit markets that are a dragg on earnings. The rebanding dresses up the current NA portfolio of products, which fits into an exit strategy. It portends to show that the company is worth more than the sum of the parts.
From a corporate perspective, the rebranding makes a lot of sense. The opinions of the partners/channel are irrelevant.