I have a voicemail from Janice at IIG inquiring about advertising in the newsletter, blog, etc. Actually I don't know to what extent she might (or might not) want to advertise.
I'd be willing to keep this up for 80% of whatever 90 Minds charges the affiliate/advertiser - or we can have a committee take it over. I told her a month ago that I'd get back to her and she just pinged me again today.
The advertising part isn't hard but presumably you'll probably want content to draw traffic and that is the time consuming part.