Sage News and Discussion

I am sorry but I'm still not getting the warm fuzzies around Sage's rebranding. If you listen carefully in the first 30 seconds of this video (which I suspect is somehow a paid placement) you hear Dennis claim that one reason they're re-branding is to make the software work better together. I shit you not.

Good marketing ALWAYS solves technical issues.......................... Rather like a ponzi scheme. Until you run out of pigeons!

I've heard people bitch about the new brands, and I've heard be people be resigned about the new brands, but has anyone actually said they like the idea?

That's a great question. Who the hell likes change? ;) The Sage re-branding is going to kill Google searches - something that they address by saying that they are hiring some wizards to ensure the web site is fully optimized for product searching. The people facing the most pain are the people that have been the strongest marketers to date for Sage products - Wayne, BlytheCo, etc. These folks have invested countless hours in creating the all-important content to drive eyeballs to Sage and their websites. It will slowly trickle away over time. From the Sage perspective, the re-branding makes sense as it will cut the costs of individual product marketing and hopefully, over time, drive sales of additional products. From that perspective, it will require / force the products to work together better because if they don't, no one will buy the cross-sells or upsells.

So what comes first - The chicken or the egg. Or in Sage's case, a new marketing program or better code? You need to be in sync with both.