Thank you Larry - this is almost exactly what I'm looking to provide to customers. Ideally, I want a quick list of memorized items to use during face-to-face and a list that I can send via email. We will definitely incorporate these.
I find that the most universal ""ooh"" and ""aah"" tend to be around expanding any type of field capacity - customer, vendor, item numbers have usually made customers feel as if ""they are getting something"".