90p Admin

How about this idea (not 100% thought out - looking for feedback): 90 Minds Marketing Alliance = Anyone in either 90 Minds or OASIS (did we solidify a new name for this?) that wants to do more group collaboration and marketing. Marketing Ideas include: o Webinar series - co-branded with 90 Minds and participating firms o Virtual conference series - co-branded with 90 Minds and participating firms o Whitepaper access - co-branded with 90 Minds and individual firm hosting on website or printing o Case studies - co-branded with 90 Minds and individual firm hosting on website or printing etc. Fees include: o One blog article per month o Additional $$$ paid in to subsidize a focused marketing assistant to actively focus on making marketing calendar and executing items for group Related thoughts: o 90 Minds website is overhauled - standard members and OASIS members would be listed on a singled page, MMA would be listed in several places - possibly with sidebar ""ads""? o MMA fees would cover one admittance to annual MotM conference o If something like this proceeds, what is the value of current 90 Minds vs 90 Minds MA vs 90 Minds OASIS?

The problem with marketing assistant $$ is that DSD already has that and larger members are going to have it too. We need to step back and ask what drives the broadest value to each person who would be participating. I'm not terribly excited about participating in a marketing seminar for something that kicks of leads that I'd have to subcontract -- Job Ops, CRM, eBusiness, Custom Programming. It just makes no sense. I am interested in webinars that kick off leads for services that I can directly provide. I am interested in participating in general brand building for 90 MInds, sharing general business best practices and boosting the 90 Minds blog.