90p Admin

Have a glance at the rates that Blytheco is charging for advertising in their quarterly publication - Bellwether. Nothing new here - except when you look at the extra ""Partner 360"" program. These are all things VARS used to do for free (webinars, web links, etc). I believe these rates would be similar to what 90 Minds could charge if we went in this direction of allowing sponsored webinars, etc. http://www.blytheco.com/bellwether/pdf/3.PDF

Attached

Can't seem to download to my Droid. Interested in taking a look when I get back to my computer.

Wow, 20,000 readers. I know that how many sent and you only get about a 20% open rate, but that's an impressive mailing list in this industry considering there are probably only 25,000 maintenance paying mas end users.

I want to say we were mailing to 3,000 to 4,000 back in the day when we did paper newsletters. I'm not sure what Blytheco's 20,000 consist of. Still it is impressive.

Here's their rate card for Social Media services. I'm guessing that they realistically only attract one or two at this price level and they price it intentionally high to scare away tire kickers.

Those look like half what we were charging back when I was in the print magazine industry. We had about 100,000 subscribers plus whatever we sold in retail.