We do it, frankly, poorly. I intend to offer up that packaging as an item on the annual agreement. clarifying what they have and why should be useful to a customer, especially in situations like this.
In this case, though, I suggest you arrange a system review meeting with the new IT manager and his/her boss. Walk through their current functionality and their pains and plans. I'd make this one complimentary, if they follow your rules for the meeting (IT Mgr + boss). It might well lead to new projects, and should help prevent the new guy from making excuses and bringing in his own favorite VAR.