I'm currently working with a prospect who is considering Sage 100 with JobOps vs. Macola. The Macola people simply said Sage 100 is not a manufacturing package, thinking this will easily win them the business. The prospect is a pure custom manufacturer, so JobOps is an excellent fit. Although most of the ""manufacturing"" packages, such as Macola, claim to deal with custom manufacturing, it is not their concentration, so JobOps normally has better features in comparison.
The competitors, such as Macola, don't consider Sage 100 with JobOps to be a solution, which is why Synergistic needs to strengthen the brand and their marketing.