Here is a fairly detailed outline of Draft 1 of a campaign to add committee members. It is likely too much. BUT I'd like to get your thoughts on this today.
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Perfect - you've already got a strong skeleton. Let's turn this into a structured 3‑month campaign plan with clear timing, messaging, and deliverables. I'll expand your outline into a practical roadmap that blends consistency (general posts) with personalization (outreach) and persuasive collateral (1‑pager).
🎯 Campaign Objective
Recruit new members to the 90 Minds Membership Committee by engaging current members (consultants + affiliates), highlighting benefits, and lowering perceived barriers to participation.
📅 3-Month Campaign Timeline
Month 1 – Awareness & Curiosity
- General Adverts (Week 1 & Week 3)
- Post in General Member Community, Sage 100, and Intacct forums.
- Tone: "We're shaping the future of 90 Minds - want to be part of it?"
- CTA: "Let's talk to explore possibilities."
- Piggyback on Renewal Notices
- Add a short paragraph in renewal communications:
- Why join?
- Influence the direction of membership growth
- Build deeper connections with peers
- Enhance your visibility in the community
- CTA: "Interested? Call to explore."
- 1-Pager Development
- Draft and finalize committee overview (what we do, benefits, expectations).
- Share internally for feedback before distribution.
Month 2 – Engagement & Personalization
- General Adverts (Week 5 & Week 7)
- Focus on stories/testimonials: "Here's how being on the Membership Committee helped me grow my network."
- CTA: "Let's talk to explore possibilities."
- Individual Outreach
- Identify 10 strong candidates (mix of consultants + affiliates).
- Send personalized emails:
- Reference their contributions to 90 Minds.
- Attach 1-pager.
- Follow up with phone call within 1 week.
- Piggyback Renewal
- Continue short graf in renewal notices.
- Rotate bullet points to keep fresh (e.g., "Professional growth," "Leadership opportunity," "Shape the member experience").
Month 3 – Conversion & Commitment
- General Adverts (Week 9 & Week 11)
- Focus on urgency: "Final call - help us strengthen the Membership Committee this year."
- CTA: "Schedule a quick call to explore."
- Individual Outreach
- Second wave of outreach to another 10 members (or re-engage warm leads from Month 2).
- Share success stories of new committee members who joined during campaign.
- Piggyback Renewal
- Keep graf consistent, but add deadline language: "We're closing recruitment this month."
- Committee Welcome Session
- Host a short virtual meet‑and‑greet for new recruits.
- Use it as social proof for future campaigns.
📄 Collateral Development
1-Pager Content
- What We Do
- Recruit and onboard new members
- Strengthen community engagement
- Ensure member satisfaction and retention
- Benefits
- Build leadership skills
- Expand professional network
- Influence the future of 90 Minds
- Expectations
- 2–3 hours/month commitment
- Attend quarterly committee calls
- Participate in outreach and engagement activities
🔑 Success Metrics
- At least 6–8 new committee members recruited by end of campaign.
- Engagement rate on adverts (likes/comments/shares).
- Conversion rate from outreach (emails → calls → commitments).
👉 This plan balances visibility (adverts), persuasion (renewal graf + 1-pager), and personal touch (outreach).
Would you like me to draft sample copy for the adverts and outreach emails so you have plug‑and‑play messaging ready to go?
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Jerry Norman
Smartbridge Partners
(512) 653-7498
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