I have no doubt this type of initiative is already well underway.
However, in the unlikely event it is not - I believe it is well worth it for 90 Minds to ""lobby"" Sage on these types of strategic ""big picture"" initiatives deemed worthy of group attention and funds.
For this to be effective we must overlook the non-decision makers and interact with the VP, EVP and President level at Sage. The group needs to develop multiple contacts so that when one contact leaves at Sage there are others that can provide some continuity.
In my thoughts, this means regular meetings with Sage outside of MOTM and Summit. It means dedicating group funds to send assigned 90 Minds representatives to meet with VP (and higher level people) regularly in Atlanta and UK as well as be seen at major events.
BPAC and Product Advisory slots are nice. However, by all accounts, they are ""rear view mirror"" type organizations. 90 Minds, IMO, should focus on longer term big picture initiatives so that customers and consultants are not blindsided by poorly executed initiatives such as payroll tiers and 100c migration (where the PM gets up in front of a road ahead and admits 100 = 100c and there's really no difference).
90 Minds need to be proactive and speak as a 170+ member organization who has the best interest of customers at heart.