Sage News and Discussion

Customer phone interviews Customer Marketing is working on documenting how our customers buy with a series of interviews. This will help document and align our marketing efforts to our customers' buying process. Over the next few months, Sage Customer Marketing and our consultant XPROMOS will be conducting over-the-phone interviews. We will be contacting a small sampling of our customers to understand how they made their add-on buying decision, why they decided to buy, and who was involved. We will explore their opinions, among other items, as it relates to our efforts. If you receive any questions from customers regarding an invitation they have received, please encourage them to participate. Please note that the customer email will be coming from Brandi Starr, Jeremy Ploessel, Geoff Merten, Adrianne Davis, and XPROMOs.

4. Call us directly next time.

Nice...

Here's what I bet the questions are: 1. Did you ask your partner about this? 2. Did your partner play a role in your decision? 3. Would you have bought this directly?

5. Has your partner mentioned SugarCRM to you?

I guess this is different from the calls going out right now where Sage is telling clients they want to update their system and would like them to fill something out with contacts. The funny thing on that is that one of my non-techy clients interpreted ""update their system"" to mean Sage wanted to login and install an upgrade on the client's system, so he told them to piss off. I would mention to Sage they perhaps might choose better wording, but then again after reading the above... NAW. Screw 'em.

Make plans to have negligible margin within the next two years. The writing is pretty clear.