If we did it like my existing sites, there would be a teaser intro video, but then you must register to see the content. We have it so that a human reviews the registrations to filter out the professors in India who try and sign up. We might decide we don't have the man power for that and just allow bogus signups. The key is signing up gives permission to push out an RSS feed from 90minds.com combined with the video site (via Yahoo Pipes) and that would be pushed via MailChimp RSS to Email feature which is free up until 2000 signups.
It's pretty straightforward. I could get a quote from my web folks to clone one of our video sites for this purpose so the R&D would be very low.
I would say, we then have a 'contact me for help' and 'find a var' be limited to only those 90minds members that contribute.
To make this a fair effort, perhaps members raise their hands, first come first serve to reserve 2 states. If they don't produce 1 video per month, with a 1 month grace, they get booted IF there is a waitlisted member. All contributed video becomes property of the main site and stays, even if you get booted.
Folks, this is Social Media Marketing, and other than referrals, is one of the few, not super expensive (aka adWords) way's of marketing that still works. It might take months before somebody finds a viable prospect, but the content is cumulative.
The next project would be a '50 tips & tricks' auto responder sent out once per week to all those who signup on the video site and 90minds site. that way, all who sign up get 50 emails, not just new content like a blog push does.