I firmly believe the ""one bill to the customer"" is an important step forward because customers want simplicity. The easier we make it for them to go forward, the quicker our sales cycles become and the more we can focus on value creation and not operational nonsense.
Sage missed an important opportunity with ""one bill to the customer"" by demanding that they take the lead. Apart from the fact that they are incompetent at it, by allowing the partner to be the primary biller, it allows more innovation in the channel.
A partner could bundle licenses, hosting fees, service plans, add-on products, and more in creative ways and provide the customer with a single billing solution.
Five years back, I had an idea to build a bundle around Sage CRM with an industry solution and a set of services and present it as turnkey pricing to the customer. I explained the benefits to the head of Sage CRM Dublin at the time and was told that it was a great idea but Sage would never allow it. I asked why and was told because Sage had to be the primary biller. I asked why and was told because that was what the customer wanted. I asked for some sort of evidence behind this declaration because I found it odd when the customer deals primarily with the reseller, not the publisher, and I was treated to a red-faced shouting down of ""this is the way it has to be and you don't have a choice so let it drop.""
I looked him in the eye and said ""wow, you don't understand how the channel works. I do have a choice because there are other solutions out there. You seem to think I'm a prisoner with Sage? I can assure you that I am not and no partner is. If you limit our ability to innovate, you are killing our businesses and you will soon find yourself with no channel.""
He seemed startled by my declaration of independence, calmed down, and softened his approach a bit after that but it made me realize that Sage was led by lunatics who think they own us and own the customers - we were no partners to them and innovation would be met with resistance - and I had to diversify. That led me to Microsoft as a partner-friendly company.
With Microsoft, I can do everything I want with creating bundles and a single price to the customer. And boy is it glorious.
Yeah, Microsoft craps the bed just like Sage but my control over the customer relationship is high and it's on me to deliver high value services at a reasonable price in a simple manner to escalate sales and deliver ROI.
Sage has had generous margins for years. They still do in many regards.
Other than that, their channel mentality is mostly broken. Tom Miller was the last great hope that I saw and Houlion and Langner tied his arms behind his back for the most part.