One of the reasons that many of these ""non-GAAP"" reporters stay afloat is revenue growth. Look at the traditional ERP which are growing maybe 4-6% vs what's quoted in this article as 27-38%.
I think Netsuite, Salesforce, etc ""get away"" with this because of the revenue growth (which the article says is slowing in SFDC case). If the revenues were flat or 4-6% would there still be such wonderment by the tech and financial press? (Answer: I don't think so).