No, you're not. Notice the author talked about ""brand love"" and consumer identification with the products the brand supports. Sage runs a huge risk of getting exactly the reverse result it is seeking: getting everybody to recognize the Sage content of their products, but then defining that brand as mediocre or worse.
""Under promise and over perform"" is the ideal. Will Sage? It's not their general history. But then, MicroSquish has generally done that, too.
I think the Sage Advisor feature is something that will have a key role in how this whole Sage branding effort works out. If they can turn it into something that's not simply trite or Big Brotherish, it might help. But to do that., it's got to go beyond what I've seen so far. And I'm really nervous that its claim to ""automate upgrades"" will come back to bite them big time.