After attending the value pricing sessions last week, I was waiting for an opportunity to have a client call Sage support while I was with them. Yesterday I had my chance and I was hoping it would help us to show value to the client as I was giving them an ALA while I was there. The client was using Sage Intelligence Connector to build their own dashboard and ran into an issue. We called Sage support and once we got the right person on the phone, after 2 transfers, the support person told my client that since they were using the Connector to pull data into the report, it was a custom report and they couldn't provide support for any custom report. Someone from my team fixed the connector issue and then they signed the ALA. Maybe it's a new way to present the ALA's to a client?